Avert Biolab Animal Health launches at Pet South America 2024
Company announces its first line of functional snacks and a product that helps cats adapt
With more than 10 years in the companion animal market, Avert Biolab Saúde Animal is among the largest in the national market and is bringing its innovative portfolio to Pet South America, an important event for the sector, which takes place between August 14 and 16 in the city of São Paulo (SP), at the São Paulo Expo.
The company, which is a leader in the veterinary nutraceuticals segment, is also moving into the snack market with its Pet Nutrition brand, with the aim of strengthening and enhancing the snack segment for pets, reinforcing its positioning in terms of quality, innovation and portfolio growth. During the event, the company will present LongCare, the first line of functional snacks with medical advertising.
"This is an important milestone for our business, the pet treat industry still doesn't visit veterinarians and we're going to take that step. We're going to bring our industry knowledge to this very important market, we already have experience in visits and now we're going to reinforce that snacks can be more than just a treat for pets. It's a way of promoting quality of life," says Taís Motta, Avert's Product Manager. Another novelty for dogs will be the line of limited edition treats for the New Year's Eve celebrations, ensuring that the whole family takes part in the meal.
In the animal health line, the company will be showing Felicomfort®️, a new product on the pet market, whose active ingredient is a synthetic copy of the feline facial pheromone (F3 fraction). "Its application in the environment helps to reduce cats' stress, providing a feeling of comfort, safety and well-being. The product is available in diffuser kit, refill, 60ml and 30ml spray versions. Also in the behavioral line, the food supplement QUETIN®️ with L-tryptophan, valerian and passion fruit extract was formulated for dogs at any stage of life, to prevent behavioral responses to stress resulting from disturbing stimuli, such as aversive sounds produced by fireworks, screams, cars and storms, helping the animal's well-being," adds Mariana Raposo, Avert's Product Manager.
With the elderly in mind, Avert is also presenting SENIOX®️ T, a food supplement for dogs and cats formulated with the right nutrients for this stage, including refined fish oil and tryptophan, which are essential for supporting ageing with quality of life and well-being.
"The fair is the ideal time for us to exchange experiences, learn about trends and news in this segment, which is becoming increasingly rigorous and has great potential for growth. Avert and Pet Nutrition have a lot of technology and innovation behind their portfolio. All our products follow the same guidelines as the pharmaceutical industry, from the choice of raw materials to the sealing of the packaging. Safety and quality are the cornerstones of our business," says Merlin Castro, director of Biolab's Animal Health division.
Service:
PET South America
Venue: São Paulo Expo, Rodovia dos Imigrantes, km 1.5 - São Paulo/SP - 04329-900
Date: August 14-16, 2024 - from 1 p.m. to 9 p.m.
About Avert Biolab Animal Health
Biolab Farmacêutica shares the same excellence and standard of quality in products for the health of people and pets. Like their owners, we are also passionate about pets. This commitment is expressed in Avert, Biolab's veterinary division, which has been on the Brazilian market for a decade and is expanding internationally to the Americas.
For this demanding market, which is constantly growing, we provide health and well-being so that dogs and cats can live longer and better lives.
We are people taking care of people and their pets, meeting the needs of each stage - from puppies to elderly animals, contributing to the advancement of veterinary medicine, understanding the needs of pets and providing products and services that contribute to their health and nutrition. The Avert Saúde Animal range is produced at our industrial unit in Bragança Paulista (SP), using high-quality raw materials and exclusive formulations. In total, there are more than 185 presentations of nutraceuticals, dermocosmetics and innovative medicines for dogs and cats.